What are the responsibilities of a brand owner?

When you want to protect a project or product, one of the alternatives is to register a trademark, and for this, we provide you with the basic information to identify what type of trademark may be yours. A brand is a name, term, symbol, or design associated with a product or service. Its function is to generate desire in the audiences, as well as to establish a symbolic value and satisfy expectations. In such a way that a brand builds an identity by positioning itself -brand identity-, and cover psychological needs and personal and social affirmation, such as safety, quality, affectivity, prestige. Continúa leyendo What are the responsibilities of a brand owner?

The Kitsch Trend in Contemporary Aesthetics

Kitsch, this tendency has become a fascination in the contemporary cultural products. Take a look around the social media and music video predominant style. Perhaps it is your guilty pleasure or the reflection of your passion; kitsch is here to stay. Continúa leyendo The Kitsch Trend in Contemporary Aesthetics