When you want to protect a project or product, one of the alternatives is to register a trademark, and for this, we provide you with the basic information to identify what type of trademark may be yours. A brand is a name, term, symbol, or design associated with a product or service. Its function is to generate desire in the audiences, as well as to establish a symbolic value and satisfy expectations. In such a way that a brand builds an identity by positioning itself -brand identity-, and cover psychological needs and personal and social affirmation, such as safety, quality, affectivity, prestige. Continúa leyendo What are the responsibilities of a brand owner?
Joe Biden has become the 46th president of the United States, and he has celebrated with fashion and music Continúa leyendo Biden Celebrates his Presidential Inauguration with Fashion and Music
Kitsch, this tendency has become a fascination in the contemporary cultural products. Take a look around the social media and music video predominant style. Perhaps it is your guilty pleasure or the reflection of your passion; kitsch is here to stay. Continúa leyendo The Kitsch Trend in Contemporary Aesthetics